Overview
It is always a pleasure to assist a family business with their marketing, both on and offline.
In this particular case, The Window Sanctuary asked Adams Group to assist with a complete brand repositioning exercise, including the launch of a new website.
The Window Sanctuary needed to update their brand as the current one was not inline with the profile of the type of customers that the company wanted to attract – supplying and fitting bespoke windows and doors for some of the finest houses throughout the South-East.
The new brand needed to reflect the company’s aspirations and appeal directly to their target market. The Window Sanctuary has developed an enviable reputation as a leading, bespoke provider and installer of quality windows and doors. Utilising their decades of experience in timber and aluminium windows and doors, the company delivers to the most exacting standards.
To help achieve the desired rebrand and build the new website, the agency completed several photoshoots and video shoots of the client’s range of traditional, heritage and contemporary properties where The Window Sanctuary had installed bespoke products.
Our Approach
The agency required top quality images to reflect the level of excellence and detail that goes into each project that The Window Sanctuary completes. We needed to portray just how bespoke their service is, right down to the fact that they only use their own directly employed fitters to ensure every single aspect is correct. There really is no substitute for professional photographs of your products and completed projects for marketing and case studies.
The Window Sanctuary clients kindly allowed their properties to be photographed and this made a huge difference. The new brand and photography was designed to project The Window Sanctuary in a new, more visually stimulating way to people who may want similar work undertaken.
Rather than written testimonials, the agency advised the client that we needed, ideally, to shoot a testimonial video from one of their many satisfied customers. In this case, a client named Abigail, gave a terrific endorsement of the service, products and expertise provided by The Window Sanctuary – just one example of their many happy customers who would like to tell others about their experience.
The resulting testimonial video is featured on the homepage of the new website, and endorses the reasons why The Window Sanctuary encourage customers to arrange a free home visit to ensure that they will get the very best service and product for their home.
the result
The Window Sanctuary were delighted with the finished result which is now applied across all areas of the business including; the shop front, advertising, video, van graphics, stationery, website and all customer contact points of the business – including social media accounts.
The client is thrilled with the result and the agency really enjoyed working together with The Window Sanctuary team – who were a wonderful and very accommodating client.
The new brand and website will set the company on a good path to future growth and be a great assistance to the business development team at The Window Sanctuary.
Client Testimonial
“We are really delighted with the website and branding, it looks fantastic and delivers on every level. It should make a big difference to our business development push and we look forward to seeing the results. The team at Adams were great to work with.”
Oliver Dolan
