Overview
Nicholson McLaren asked Adams Group to update their aviation website. In recent years, aviation has very much been an expanding side of the business. They have secured important contracts to service Lycoming engines from all over the globe, with exception of the US, as Lycoming are based there. Not only has the company secured this contract, but also a contract to rebuild the Magnetos on smaller piston aircrafts for Championship Aerospace.
The agency needed to incorporate the client’s branding within the new website and you can immediately see on the navigation and homepage how to find out more about these key areas. The website was designed to be easy to access in terms of all key areas and easy to navigate for single users or multi aircraft fleets. The scrolling banner allows quick access to visually identify areas of interest on the homepage. The website incorporates all the latest best practice techniques and Nicholson McLaren saw a substantial increase in organic search traffic from the very first week the website went live.
Our Approach
With the new informative website, clients can also access video content on how Nicholson McLaren rebuilds Champion Aviation Magnetos. The agency shot this video at Nicholson McLaren’s new aviation facility and subsequently edited it for incorporation within the new website.
Adams Group also developed a packaging design, so the rebuilt or new Magnetos can be delivered in bespoke boxes around the globe. The agency also tweaked the brand and provided a range of designs/logos which were produced for clothing. This was also applied to internal staff uniforms as part of an upgrade.
Nicholson McLaren Aviation are going from strength to strength as a business and the growth has also been supported by separating the aviation side of the business from the automotive side within the existing engineering works facility. A substantial investment has been made to redevelop each unique side of the business. Both sides now have their own allocated space and further investment for new equipment to allow even more efficiency and a faster turnaround for customer’s engine rebuilds.
Adams Group are delighted to continue to support Nicholson McLaren in their future expansion and assist with brand development and marketing activity both on and off line.
