Consultancy

Classic car, restoration services, super car and classic car dealers, engine builders, engineering, historic racing and bespoke brand development for automotive companies specialising in the classic car sector.

Mike has been in and around the classic car market all his life. This combined with his market experience across many blue chip brands sees him well placed to assist management teams plan strategy and positioning for the future.

With 36 years experience in Marketing and running an award winning agency, Mike has acquired a considerable amount of knowledge and contacts and has also raced historic Jaguars E types and D types for many years, successfully competing at the highest levels including Goodwood Revival.

Mike also instructed for many years at Brands Hatch and Mallory Park. His company, Adams Group were nominated and won an award at The Travel and Marketing awards in 2019 delivering a marketing campaign across multiple channels for National Express.

Mike’s passion is in and around classic cars and this is where his considerable knowledge and experience can be brought to bare and help management teams to develop their brands and marketing strategy into the future. With good contacts in the media and a growing list of great names from engine builders (including Nicholson Mclaren and Swiftune) to full supercar and classic car dealerships, like Hoffman’s in Henley on Thames and Howard Wise, Mike is passionate about helping the industry and companies to develop within this space.

• 30 years business exp. Retail, FMCG, Travel, Direct Brand Manufacturing, and Pharmaceutical Engineering
• In-depth experience in boardroom, financial & partnership negotiations
• Independent thinker with honed strategic & influencing skills
• Strong professional skills in business growth through Strategy, Product Development, Direct
• Sales, Marketing; Digital and E-commerce, Advertising, PR and Brand Value.

Ruth has worked around the world with some of the big names: 3M, Toyota, GSK (GlaxoSmithKline), and in the UK with retailers such as Boots, Dixons, and B&Q. Her career has been varied from pharmaceutical engineering to manufacturing, retail, and latterly travel. Ruth studied journalism and English literature, going back to do a psychology degree which has helped her shape both internal and external communications. Her MBA majored in Marketing in 2001 where she found her love of all things customer and communication.

“My main aim in any business is to ensure sustainable revenue with maximised profit, though an absolute focus on the customer. I have the ability to assess business needs and propose both strategic and tactical solutions.” RHW 2019

Skills

• Strategy and Supply Chain Reviews
• Senior leader support and planning
• Market opportunity assessment
• eCommerce Strategy and planning
• Network Reviews and Optimisation
• Performance Improvement Specialist

Typical Projects

Day/Project Basis

• Future planning
• Executive team support
• Outsourcing/Insourcing
• Automation and new tech evaluation
• Urban Environment Futures
• Key Performance Evaluation and Benchmarking
• Supply Chain Reviews.

Skills

• Exceptional calm communication and networking skills
• Successful working in a virtual team environment, as well as independent project execution
• The ability to work under pressure and multi-task in diverse cultural environments and time zones
• The ability to explain complex technical detail in plain language
• Always focused on customer centered high quality results

Typical Projects

Day/Project Basis

• IT for Remote / home workforce
• Consulting / Advising on Digital Strategy
• Consulting / Advising on Cloud First Strategy
• Advising on moving IT from CAPEX to OPEX
• Advising and Training on digital business tools (CRM / Social Media / Customer Success / Continuous
• Development, implementation etc)
• Consulting / Advising on Compliance GDPR, Privacy and Security policy

Following a career change, my first major task was to reduce a sales-team of 300 down to sixty. I then worked through a huge merger of two familiar household branded companies. My next position involved rebuilding a brand and the service proposition for a company that experienced an infamous tragedy, followed by historic industrial relations issues. Some years later, we also had to face up to a new competitor, who had the capacity to swallow-up the whole of the market. Ultimately, we merged the business with its main rival. The next hurdle I faced, involved the re-birth of a former nationalised industry. That required delicate industrial relations negotiations and then brand repositioning, to achieve massive growth targets.

Having developed the structure to deliver the new business model, we then re-branded the most densely utilised transport business in the UK. Following this, I spent another period of dramatic change in a sector that was soon to have up to 50% of its annual revenues and profits extinguished overnight. After all these changes, I am proud to say, each of these businesses still operate today. This proves that change, no matter how great or unplanned, can produce better, stronger, profitable businesses.

The only thing we can be 100% certain of is, there will be further, unforeseen, crises that will impact our lives and businesses. At times like these, it is your People (staff, customers, stakeholders, shareholders, suppliers), your Products/Services, and your Strategy that your survival comes down to. Ignore these at your peril. Get one of these areas wrong, and everything will be jeopardised. Do nothing – and it is likely your business will fail. Do something – and you will wish you had considered change much sooner.

Forty years of experience has shown me what can work….and what does not!

Please let me know if I can share some of my experience and help you create some solutions.

Skills

• Detailed Supply Chain Analysis and Reviews
• Business Improvement Consultant
• Experienced Warehouse Designer
• Detailed Inventory Analysis and On-time In-Full enabler
• National and International Network Reviews and Improvement Planner
• Performance Improvement Specialist
• Supply Chain Systems Professional
• Big Data Analyst.

Typical Projects

Day/Project Basis

• Warehouse Design
• Network Evaluation
• Outsourcing/Insourcing
• Urban Consolidation for Planning purposes
• Key Performance Evaluation and Benchmarking
• Supply Chain Management Reviews
• Systems Reviews and Procurement.

Skills

• Diverse construction sector experience including education, residential, commercial, social housing, heritage, student accommodation, community, leisure, grounds maintenance and cleaning
• Large and small, national and regional Frameworks and standalone contracts
• Committed self-starter and motivated team player
•  Solid reputation built upon high quality, high success, honesty and reliability.  

Services

• Bid writing: full or part compilation of public and private sector PQQs and tenders for main contractors, trades and consultants
• Bid critique: detailed feedback on submissions with advice and guidance on improvement and winning strategies
• Bespoke and original content and material
• Editing and proof-reading
• Development of Bid Library and supporting material
• Marketing project management and support: website content, newsletters, e-newsletters, awards submissions, films, editorials, photography, events.