Overview
The agency were asked to assist Cage Waste Removal with all their branding and marketing activity. Having fully understood the business after an initial meeting we set about bringing together the assets we would require to launch the company at the start of 2025.
Adams Group needed to establish what the differentiator was between Cage Waste Removal and other companies in the sector. The management team were very clear that they wanted to distance themselves from other operators in the space that didn’t necessarily maintain an interest in sustainability and the environment. The agency positioned Cage Waste Removal as, “your trusted waste removal partner” and chose to use imagery that projected the core values of the company.
Our Approach
A photoshoot provided all the images required to help in the development of a website and supported the key messages. The new website is a comprehensive departure from the previous one and moves the business to the next level. The first day the website went live, the client received five new leads (collections). This is the most leads generated in a single day that the company has experienced to date.
Now the website is live, the agency has turned its attention to marketing and will be using all the marketing channels at our disposal to help push forward and grow the business. Cage Waste Removal is going to be a great business and the biggest challenge will be how to manage the growth and maximise the greatest opportunities that are presented, not just from private individual contracts but also businesses and councils as they expand into new areas of waste removal, always with sustainability and the environment at the core of the company’s ethos.
