Overview
Celebrating one hundred years, Muffett Gears is a leading British precision engineering company, geared to a supply wide variety of industriesworldwide. Established in 1920 the company has grown and developed is offerings to include gear cutting, bevel gears, bevel gearboxes, spur gears, moulded gears, EDM, splined shafts, racks, worm gearboxes, worms and wormwheels, assembly, milling, turning and grinding.
Aims
Adams were tasked with refrshing the Muffett Gears website to commemorate the centinary year and reflecting their positioning as one of the UK’s leading precision gear component manufacturers. Muffett Gears wanted to demonsrtate the diversity of their manufacturing capability, from crafting specialist components to the mass production of gears and assemblies for a range of major industries. It was also important to communicate their exacting quality standards of precision engineering, something that sets them apart from their competitors and established them as a world leader in their field.
What we did
The creative direction of the website needed to illustrate the diverse industries and end products that Muffett Gear products and assemblies are used in. To visualise this the agency performed an onsite photoshoot of the facility and of the product range. Adams also filmed machinery and team members in action to capture the extensive testing procedures carried out to ensure the highest quality standards are continually met. This imagery & video was used across the site to reflect the message of extreme quality standards achieved over the lifetime of the business.
A refreshed website design, optimsed SEO, page speed improvements and video was implemented in the new development.
Client Testimonial
“We are delighted with the look & feel of our new website, it really reflects our capabilities and where we are now as a business. The results have been great too. We’ve seen a huge increase in our visibility online, which has been reflected in our visitor volumes.”
Mark Jagelman, Director
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increase in users YOY
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